Personal Brand? Isn’t that for politicians, wannabes and the likes of the glitterati you say? Not so. Take a look around you. Personal branding is everywhere. It’s the reason you get your morning cappuccino from one cafe rather than another, the explanation for why you prefer one bar over the next one, why you don’t shop at that shop and why sometimes you are inexplicably drawn to a person, place or that random item you never intended to purchase when you’re out shopping. And if it has that kind of impact, shouldn’t you be taking a look at yours?
Welcome Back Fabulous Positive Change Guru Podcast Friends! In this episode we’ll be looking at 5 ways to rock your personal brand.
In this episode we’ll talk you through how to build a powerful personal brand. We’ll take a deep dive and
- Examine the concept of brand
- Take a look at firmly establishing your unique selling proposition (USP)
- Discover why your passions will signpost you towards your authenticity & inform your brand
- Uncover why your purpose is key and why is should be clear to you and others
- Why your values are the GPS to your unique personal branding
The term ‘Personal Branding’ was first used in 1997 by Tom Peters in his Fast Company article, The Brand Called You. Tom explains,
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
We all have a personal brand. Amazon’s Jeff Bezos famously defined a personal brand as ‘what people say about you when you are not in the room.’ A personal brand is something we use daily, before we meet someone, when we meet them and after each encounter. Given that your brand is continuously working on your behalf, it makes sense to devote some quality development time into crafting the brand called you.
One aspect of developing a personal brand that many people I work with find less than easy is establishing their Unique Selling Proposition or USP.
How to find your unique selling proposition or USP
“Be yourself. Everyone else is already taken.” Oscar Wilde’s observation is a great starting place when establishing your USP. Your USP sets you apart from others, it is authentic and unique to you. Don’t be daunted by this stage of the personal branding process. Dedicate some serious thinking time now to what makes your brand distinctive and you’ll reap the benefits in the long-term.
5 tips to rock your personal brand & establish your USP:
1. Start by taking a look at the personal brands of people you admire, they may be friends, colleagues or celebrities. Common to all of the individuals who inspire you will be a strong personal brand. Make a list of each person’s USP. What make their USP clear and distinctive? Is it value driven? Is it linked to detail or quality? Analyse, analyse, analyse and make note of everything you see that can help you to develop your own USP.
2. Ask others what advice/job/guidance they specifically come to you above all others for. Why do they place their trust in you to meet their needs, rather than ask someone else? What is so compelling about the way you operate? Understanding how others view you and your skills provides valuable USP information about what already makes you distinctive in the eyes of others.
3. What makes your heart sing? Think back to events in life that have really ignited your passions and inspired you. When have you felt most satisfied and engaged? Look for connections between these moments to reveal an overall pattern that points to your true passions. The passions in your life are a great indicator of what makes you truly authentic and unique.
4. Establish your purpose. Your purpose should be clear to you and to everyone who comes into contact with you and your personal brand. Establishing a clear purpose provides focus. Purpose is paramount to your USP. A strong focus is essential. We move towards that which we focus on and your personal brand is no exception. Purpose and focus provide a rudder for your personal brand.
5. Recognise and list your values and ensure that they are reflected in your USP and personal brand. Values are pivotal to everything we do in life, they underpin the decisions we make and the activities we engage in. The combination of values that you hold speaks volumes about what makes what you do (and how you do it) unique. The Values in Action (VIA) Survey is a great place to start work on establishing the values that you hold dear.
Using words to increase wellbeing? Writing for wellbeing as a method of reducing workplace stress? We bring you the lowdown. The latest estimates from the HSE Labour Force Survey shows the total number of work related stress, depression and anxiety in 2015/16 was 488,000 cases with a staggering 224,000 new cases. The cause cited? Workload, tight deadlines and poor management. An increasingly stressful corporate environment means that employees are feeling stretched across all sectors. But where do words fit in this corporate conundrum and how can you use them in your anti-stress arsenal?
A growing body of research has demonstrated the power of words upon wellbeing. Yes, writing is fun but is also has a meditative effect upon our stressed minds. Let’s take a look at the science:
Writing has been linked to a whole host of health benefits;
“Expressive writing influences attention and habituation to stressful stimuli and to negative emotions and … it may influence restructuring of cognitions related to stressors and stress responses.” (Lepore et al, 2002, p.114)
An analysis of preliminary findings linking expressive writing and reductions in blood pressure (Davidson et al, 2002)
A recent meta-analysis showed that “experimental disclosure is effective, with a positive and significant” effect (Frattaroli 2006, p. 823)
Reduction in resting blood pressure levels (Crow 2000)
Psychological effects, such as lowering of depressive symptoms, rumination
and general anxiety (Lepore 1997)
But what does this mean for workplace wellbeing? Here’s what the evidence
suggests so far. Workplace writing for wellbeing sessions;
▪ Reduce levels of stress
▪ Staff recover more successfully from traumatic events
▪ Result in fewer days lost to sickness, absenteeism and presenteeism
▪ Improve working memory
▪ Increase flow
▪ Strengthen immune system
▪ Improve creativity and innovation
▪ Increase wellbeing
▪ Build stress management capacity
▪ Improve confidence
▪ Increase mindfulness
1 in 4 people will experience a mental health problem in any given year so it’s likely that there’s someone in your team, department or organisation who is experiencing a mental health issue right now. That figure is compounded by a recent Shaw Trust survey which found that 72% of workplaces had no formal mental wellbeing policy. In addition to this, 23% of managers were unable to name a single mental health condition.
So what can you do right now to introduce writing for wellbeing into your day?
Keep a journal. Make time each day to journal about whatever is important to you. Commit to 10 minutes and go wherever the muse takes you. There’s increasing research to suggest that journalling provides improved leadership insight resulting in greater clarity of thinking and better decision making.
Connect to your authentic self:
Brene Brown describes authenticity as
“The daily practice of letting go who we think we’re supposed to be and embracing who we are.”
Set time aside to ‘check in’ with how you are feeling. Are you able to sum it up in one word? Good.
Now take five minutes and without censoring yourself, expand upon that word. Don’t worry about style, spelling or grammar. Let go of your inner critic and just go for it. Unleash your creativity.
Take a look at what you’ve written. What does it tell you about how you really feel? Writing for ourselves in this way can tell us a lot about who we are. Perhaps something you’ve written resonates or provides an insight into some aspect of your day, your life, or a project you are working on.
Turn down the volume on the constant chatter, press pause on workplace pressures and tune in to your authentic self. This exercise will help to ground you creating a mindful space for you to reflect before you continue with your day.
For more information or to talk to us about our Workplace Writing For Wellbeing training courses contact us at email@example.com
The leadership moral grey zone. Or, more plainly, the tolerance of unethical leadership behaviour has a huge impact upon businesses, their people and, ultimately their success. If you’ve ever worked in a dysfunctional organisation where unethical practices are the accepted norm or bullying, gossip and favouritism is rife, you’ll be familiar with the grey zone.
Whether you’re part of a start up or an established business, your choice of leader (and the systems that support them is the bedrock of success). In spite of more immediate short term wins, there’s no longevity for a leader in the moral grey zone. The grey zone leader may appear to be achieving results, but they’re not sustainable. Think Siemens former CEO and Chairman, Heinz-Joachim Neuberger and Johannes Feldmeyer, fined for bribery. Or the arrest of Bruno A Kaelin Head of Corporate Compliance at Alstom following investigations into his alleged role in a bribery slush fund. One of the most infamous moral grey leaders was Kenneth Lay of Enron, convicted of 6 counts of fraud. His unethical behaviour resulted in the downfall of the company. Often tolerated, morally grey leadership wreaks lasting damage.
What does it look like?
Research from Knoll, Lord, Peterson and Weigelt ( 2016, Journal of Applied Psychology, 46) identified two factors necessary for predicting unethical behaviour;
- Moral disengagement
- Situational strength
So what does this look like in practice? The researchers found that for leaders to engage in unethical behaviour, for example (if indeed you do need an example).
Bullying, marginalising, spreading rumour, preferential treatment of ‘favourite’ staff, manipulating information, cheating, lying or using the workplace to enhance personal relationships or social status
They have to morally disengage their own moral compass, or ignore societal norms to enter into the above.
Can you spot them?
Surprisingly, yes. There are telltale signs. The research found that leaders in the grey zone typically;
- Have Low Levels of Emotional Intelligence. Grey leaders focus on the task and the results they want rather than their behaviours or how they get there. Self awareness and self regulation is usually low in unethical leaders. They are unable to heed internal clues and cues that their behaviour is unacceptable. They are also unable to recognise that such behaviours are shunned by wider society. They are oblivious to their behaviours and may even believe they are role modelling.
- Reduced Self-Organisation. When we operate effectively as human beings our values and systems are congruent. The lack of alignment that unethical behaviour produces is easily tolerated by grey leaders. When behaving unethically, they don’t feel dissonance between the beliefs they hold or espouse and their actions.
- Decreased Self Regulation. Unethical leaders display behaviours that lack impulse control, shouting, swearing, lying, bullying, creating a culture lacking in transparency, resulting in mistrust. Take time to reflect upon the worst office despot you’ve worked with and anyalse their behaviour, an ability to control themselves is usually in short supply. They are reactive, mercurial, the organisational grenade without a pin and more than just a little bit scary to be around.
- Lack Authenticity: They don’t know who they are or they are pretending to be something they’re not with a compelling variety of ‘Game faces.’ An individual’s level of authenticity is a significant predictor of unethical behaviour. High levels of authenticity are the armour against unethical leadership. People with high levels of authenticity have greater self awareness and self regulation. They are not driven by ego and status and place more emphasis on listening, learning and developing. They possess a congruence between their values and their actions and when they don’t they feel it.
The 4 Step Predictive Process
To disengage morally is a four step process. If you’re leading a business you may recognise the telltale signs in your own behaviour (don’t beat yourself up, you can change it). If you’re responsible for L & D these are the stages of moral disengagement to watch out for;
- Creating a story. This is characterised by ‘everyone else is doing it’ or ‘just this once’. A reconstruction that enables the unethical behaviour to flourish. It creates a reality where the behaviour is no longer immoral. The narrative is always creating justification for the behaviour e.g. ‘It’s not against the law’
- A reduction in accountability. Grey leaders place less emphasis on their own agency a more on the responsibility of colleagues by blaming others, organisational culture, systems and processes.
- They deny the result or pass the buck. Unethical leaders either deny or do not recognise the consequences of their behaviour. They are also adept at passing the buck.
- Victim perception. They will downplay their impact upon others or mentally reduce the status of those falling foul of their actions. Perceptions such as ‘They’re not important anyway’ ‘They don’t matter’ ‘They wouldn’t have a job without me’ scenarios are common. Unethical leaders often push the blame onto their victims, absolving themselves of all responsibility.
Is it their fault or are they misunderstood?
The researchers found another significant factor affecting the moral grey zone, situational strength.The cues and systems provided by an organisational culture will either support or discourage unethical behaviour. The people, the culture, reward systems, processes to ensure compliance, actions, punishments (or lack of) all come together to form psychological impetus for ethical or unethical behaviour. Organisational systems and structures often support unethical behaviour. You might not be approving it but are you tacitly saying it’s wrong?
Reflect on our checklist to see if you are supporting the development of unethical behaviour
- A lack of authenticity
- Your organisation places emphasis on task completion above all else
- Your business has considered objectives but not behaviours
- You do not explicitly disapprove of unethical practice
- Your systems promote a lack of ethics and may even reward them
- You recognise a narrative pattern that always seeks to blame others or justify behaviours
- You identify behaviours that fail to recognise the consequence of actions
- There is a narrative about how the impact of victims is negligent or it is their fault.
To learn more about selecting leaders or developing a workplace culture that promotes ethical behaviours contact us at firstname.lastname@example.org or join one of our Leadership programmes. We offer espresso bitesize, half day, one day, conference or bespoke sessions.