Personal Brand? Isn’t that for politicians, wannabes and the likes of the glitterati you say? Not so. Take a look around you. Personal branding is everywhere. It’s the reason you get your morning cappuccino from one cafe rather than another, the explanation for why you prefer one bar over the next one, why you don’t shop at that shop and why sometimes you are inexplicably drawn to a person, place or that random item you never intended to purchase when you’re out shopping. And if it has that kind of impact, shouldn’t you be taking a look at yours?