Personal Brand? Isn’t that for politicians, wannabes and the likes of the glitterati you say? Not so. Take a look around you. Personal branding is everywhere. It’s the reason you get your morning cappuccino from one cafe rather than another, the explanation for why you prefer one bar over the next one, why you don’t shop at that shop and why sometimes you are inexplicably drawn to a person, place or that random item you never intended to purchase when you’re out shopping. And if it has that kind of impact, shouldn’t you be taking a look at yours?
If you’e ever asked yourself the question, “What is personal branding?” and wondered how to build your personal brand, then you’re in the right place. The term ‘Personal Branding’ was first used in 1997 by Tom Peters in his Fast Company article, The Brand Called You. Tom explains,
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
In this blog we’ll take a look at what personal branding is, why personal branding is important, how to personal brand yourself and how to find your unique selling proposition (USP). Jump in to build your personal brand strategy.